In 2011, the Town of Bracebridge hired Roger Brooks of Destination Development International (DDI) to conduct a community assessment of Bracebridge through the eyes of a first time visitor.

Mr. Brooks' credentials are impressive. He has worked with 1000+ communities throughout North America and into Europe. He brings with him expertise as an objective facilitator who is not biased towards specific businesses or themes. DDI is extremely knowledgeable about the tourism industry and what is currently working in the marketplace.

The results of his initial visit are included in the Community Assessment and Findings Study. One of the primary outcomes from this report was the need for BRACEBRIDGE to create a focus for tourism development.

Like businesses, the majority of successful towns and cities have adopted a brand. A brand is much more than a logo or slogan – a brand is a perception. It is what people think of when “Bracebridge” is named; it is the expectation of an EXPERIENCE.



What would you like our town to be known for in ten years? What is your image for the future of Bracebridge? Identifying the town’s strong points is one of the goals of a questionnaire – to enhance the community for residents while increasing tourism and benefiting the local economy.


Tell us what you want Bracebridge to be known for now, and for the foreseeable future. Complete the following survey prior to January 31, 2012.

For more information on the background of this project, check out the Town's website