The Destination Development/Brand Redevelopment Process on-line survey closed at the end of January 2012. Here is an overview of the respondents to our survey:
- 61% reside within the urban area of Bracebridge; 22.6% reside within the rural area; the remainder within Muskoka or outside of the region
- 95.3% are permanent residents
- 59.6% are female; 40.4% male
- 26.1% of the respondents were over the age of 60; 36.2% of the respondents were between 46 and 60; 26.3% between the age of 31 and 45; and 11.4% unde the age of 30
- 27.5% owned their own business; 20% retired; 22.9% worked for a public company; 18% work for a private company
A Brand Development Team has been created to review the results of over 521 surveys that were completed by the local community.
The project is moving along within the timelines outlined in a memo to Council
The Brand Development Team is working through their "homework" and will begin meeting shortly to look at the results and work through the exercises of narrowing down the brand ideas provided through the surveys with Destination Development International's guidance.
The Brand Development Team will narrow the focus and working with Destination Development International to determine what is feasible. "Brand Camp" which is the final step of the branding process will take place during the last week of February. A public presentation will take place on the morning on March 2nd.
Keep checking the Town's website for additional updates.
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