Tourism Workshops - Explorer's Edge

Canadian Tourism Commission
Signature Experiences Collection Training
Explorer Quotient (EQ)™ Bootcamp
Tourism businesses know that the secret to being more profitable lies in reaching and selling their tourism experiences to the customer – the right customer.

You may already understand your customers in terms of where they live, what they like to do or their demographics. With the Explorer Quotient™ (EQ), you can add another, very powerful aspect to your knowledge of your customers – by understanding the travel attitudes and values that drive their planning and purchasing decisions. EQ™ brings it all together – helping tourism businesses build efficient marketing programs that really get their customers' attention – making the most of precious promotional and product development dollars.


Google Ad Words Workshop
Presented by Google Canada in association with Explorers' Edge
As the peak tourism season approaches, Google and Explorers' Edge invite you to attend an exclusive training session to learn how you can elevate the online profile of your tourism-related small business through the Google Ad Words program.
This half-day session includes a review of the latest trends and case studies, as well as a hands-on demonstration of how to successfully execute an online search campaign for your business.
The first 100 operators and/or organizations to register will receive matching funds for a 2012 Google Adwords campaign to a maximum value of $200, courtesy of Explorers' Edge and Google.

Visit Explorer's Edge Website

http://www.explorersedge.ca/


Cheryl Kelley, Director of Economic Development
Town of Bracebridge
705-645-5264